Private domain" has almost become a email list word that cannot be avoided in the marketing field. How to use private domain traffic to create a high-quality, high-viscosity, and high-conversion traffic pool has become a key concern of every enterprise and individual. Mr. Yin Jiyue, the founder of Private Domain Research Institute, has been deeply involved in private domain operation for 6 years, and shared in the "Thousand Chat Online Salon - Private Domain Special Session": how to create 3 major modes and 2 core carriers of private domain traffic nuggets.
so that our actual layout of private domain email list traffic work has practical significance. 01 The necessity of creating private domain traffic Private domain traffic is controllable, freely accessible, and stored in a closed space. This feature is: WeChat personal account, WeChat group, corporate WeChat, etc. In other words, if the traffic is uncontrollable, cannot be reached freely, and is in an open place, it is not private domain traffic strictly speaking. Common misunderstandings are that the customers of WeChat public account and scrm management system are private domain traffic.
For example, we send an article in a WeChat group and send an article in a WeChat public account. The two are not proportional. The traffic reaching efficiency of the WeChat group will be higher, and the conversion will be better. So why do we do private domain traffic, the core is to improve the conversion rate of customers. The actual reason is that in the era of mobile Internet, retail has returned to people-oriented, and businesses operate independently. First of all, we need to understand the definition of private domain traffic and why we need to do private domain traffic,