If you've been in the phone number list digital marketing arena for more than a day, you've heard people refer to landing pages as one of the most important parts of your website. Spoiler alert: that's because they are. However, just because they're important doesn't mean the phone number list average person understands how to use them. Even good marketers don't always understand how to design landing pages that convert prospects into phone number list customers.
So what's the phone number list secret? There are not any. But there is a process that includes several different elements that can take your landing pages phone number list to the next level. In this article, we'll share that process — the keys to designing landing pages that convert from start to finish.
What is a landing page?
It's quite simple. A landing page can be defined as a stand-alone web page phone number list created specifically for a marketing campaign. Unlike the other pages on your site, this one has a single purpose and purpose. Essentially, it's a page built outside phone number list of your normal website, and it uses the right offer and persuasive elements phone number list to get the user to take a specific action.
A great example is this Geico landing page. Its simple call to action stays on-brand and gives the phone number list reader only one choice: “Start a quote.” The logo is not hyperlinked, so the user really has no exit points. Either they follow the simple and catchy CTA or they leave the page.
There will be no links to your home page, blog, or other navigation elements typically found on your other web pages. All images will be relevant and ideally show your phone number list product in action. This landing page from Moz is another great example. It contains a relevant image that shows what using the product will look like, a CTA button that stands out, and social proof at the phone number list bottom that encourages the user to follow.
That's it. A landing page is designed to be simple and to the phone number list point, leading the person who landed there to take a specific action – in this case, providing their email address in exchange for the Moz eBook. But landing pages can also lead someone phone number list to make a purchase or even call your business.