We currently get about 1.1M monthly visits from search engines alone. If we had to buy that traffic using PPC ads, it’d cost us an estimated $2M per month:
Data on Ahrefs' monthly organic traffic and traffic value
So while SEO is never truly free because you have to invest in content creation and optimization, you don’t need to pay for every user and every visit—unlike with ads.
How to do SEO for startups
Follow these eight steps to start doing SEO in your startup the right way.
Step 1. Get buy-in
Who do you need to convince to start doing SEO in your startup? The CMO, CFO, CEO, investors, your marketing team, or maybe yourself? Whoever it is, it all boils down to improving the bottom line, right?
First of all, SEO is an investment that won’t pay for itself overnight. It takes time to do keyword research, create content, and promote it. It even takes time for Google or any search engine to crawl and index your content.
But SEO can pay off unlike anything else, and Ahrefs is living proof of that. We’re an eight-figure ARR company with a marketing strategy built upon SEO content.
If the person you need to convince is interested in marketing, an excellent way to get buy-in is to start with the benefits of SEO.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
You can explain the benefits of SEO by illustrating the marketing tactics that it fuels, mainly content marketing. Content marketing serves many different purposes:
Creates awareness and attracts potential customers
Helps engage your audience and build credibility
Helps convert customers
Helps you build loyalty and retention
Content marketing also has compounding results, as I’ve already mentioned.
In other words, if you use SEO to create content, the attribution of SEO will touch every phase of the marketing funnel.
But if you need to convince someone who only cares for the impact on the company’s revenue—that’s OK too. You just need to speak that person’s language, e.g., use a chart that visualizes the break-even point of your investment